CASE STUDY
Furniture App
About the product
Timber Mart, an all-in-one e-commerce app that offers furniture for living rooms, bedrooms, kitchens, and home offices. It caters to working and non-working men and women in urban and metropolitan areas.
Objective: The Objective is to build an app which allows users to buy furniture, along with an option to customise the shapes and sizer as per their requirements.
Business Goal: To sell self manufactured furniture online and generate revenue.
Problem Statement
The option to customise furniture shapes and sizes are not available online. The option to schedule delivery of the purchased product as per convenience is not available.
Solution
Add customising furniture products feature to app along with a feature to schedule delivery as per the user’s requirements.
User Research
The following user research based on the use of E-commerce app was done with 20 people of different demographics, age, job, income, gender etc. The further steps were completed based on the data extracted from this user research.
From a few more questions on the usage of E-commerce app, the pain points and user needs were mapped out in such a way:
Users required the app to provide them with information about the furniture specifications, precise sizes and dimensions, the raw product used to build the furniture, delivery time to be scheduled, assembly of the product.
User Persona & Empathy mapping
The following user persona was created from the data collected from 20 user tests. Based on this data the user needs, pain points, and user behaviour, complied into ONE singular user. Captured data on how the user behaves, user’s attitude towards the pain points, understanding the true problems. What the user: says, thinks, does and feels about the current process.
Card Sorting
The Ideation step in the Design Process begins here with card sorting, users were asked to sort the cards based on the apps product & service as per their thinking process. This process was done in 3 different steps.
Information Architecture
Based on the card sorting done in 3 groups, an information architecture was built, includes a navigation diagram, which shows the flow of information within the app, starting from the first step to ending a task. A user flow was also created with the same information, which shows how the user will complete a particular task in the least number of steps. Here a task of renting a medical bed was focussed on.
High Fidelity Screens
With the above information, the user research, information architecture and many iterations in the screen’s paper sketch, user testing the screens to make sure the process is easy to understand the high fidelity visual design for the app was designed. Take a look at few of the screens designed below. To view the complete prototype, flow and interactions designed for the app, click on “View Prototype”.
